UM Museum Campaign

Fall 2023 - A campaign I created as a project for IMC 491 - Public Relations Techniques in correlation with my previous internship at the University of Mississippi Museum. This campaign explores various components of a typical communications campaign, including primary and secondary research, SMART objectives, action and communications tactics, budget, and evaluation. Although students in the class were given the option to make a fully imaginary campaign, I actually implemented most of this campaign’s elements during my internship and succeeded in meeting all objectives. Link is provided above to view as a PDF.